Effective Date: 2025-06-05
At {{company}}, we are committed to protecting the privacy and security of our customers’ personal information. As a global leader in women’s fashion, we recognize the importance of transparency in how we collect, use, and safeguard data. This Privacy Policy outlines our practices and your rights regarding your information, aligned with our core values of innovation, sustainability, and empowerment.
1. Information We Collect
We gather data to enhance your shopping experience, personalize offerings, and fulfill our commitment to ethical fashion. This includes:
- Personal Details: Name, email, shipping/billing address, phone number, and payment information (encrypted and stored securely).
- Purchase History: Items bought, returns, and preferences to improve product recommendations.
- Device & Usage Data: IP address, browser type, and cookies (see Section 5) to optimize website performance and tailor content.
- Sustainability Preferences: Optional survey responses about eco-friendly choices (e.g., fabric preferences) to refine our circular economy initiatives.
2. How We Use Your Information
Your data enables us to:
- Process Orders: Fulfill purchases, manage returns, and communicate order status.
- Personalize Experiences: Recommend products via AI-driven algorithms (e.g., "Urban Nomad" Co-ords based on past purchases).
- Enhance Sustainability: Analyze fabric choices to prioritize recycled materials in future collections.
- Engage Responsibly: Send newsletters, event invites, and loyalty program updates (you may opt out anytime).
3. Data Sharing & Disclosure
We share data only with trusted partners under strict confidentiality agreements:
- Logistics Providers: Shipping partners (e.g., DHL, FedEx) receive address details for delivery.
- Payment Gateways: Stripe and PayPal process payments without storing full card details.
- Sustainability Collaborators: Shared anonymized data with Fashion for Good to measure social impact.
- Legal Compliance: Disclosures to law enforcement if required by court order or to prevent fraud.
We Never Sell Your Data to third parties for marketing.
4. Data Security
Your trust is our priority. We employ:
- Encryption: SSL/TLS protocols for all transactions.
- Access Controls: Limited employee access to data, with regular audits.
- Incident Response: A dedicated team to address breaches promptly, per GDPR/CCPA guidelines.
5. Cookies & Tracking Technologies
We use cookies to:
- Improve Functionality: Remember cart items and language preferences.
- Analyze Traffic: Google Analytics tracks page views to optimize site layout.
- Target Ads: Re-engage users with ads for abandoned cart items (via Facebook Pixel).
Your Choices:
6. Your Rights
You have control over your data:
- Access/Correct: Request a copy of your information or update details via your account dashboard.
- Delete: Submit a "right to be forgotten" request; we’ll erase data within 30 days (excluding legal hold requirements).
- Object: Opt out of marketing emails using the unsubscribe link or contacting {{email}}.
7. Children’s Privacy
Our services are for ages 16+. We do not knowingly collect data from children without parental consent.
8. International Transfers
As a global brand, your data may transfer to/from the EU, U.S., and Asia. We use EU-approved Standard Contractual Clauses to ensure compliance.
9. Policy Updates
We’ll notify you of material changes via email or a banner on our site. Continued use after updates constitutes consent.
10.Payment Processing
We use PayPal as our payment gateway to handle credit card, debit card, and other online transactions. All payment information you enter at checkout is processed and stored through PayPal’s secure, encrypted services to safeguard your data privacy and security.
For detailed information on how PayPal collects, uses, and protects your personal data, please see the PayPal Privacy Statement.
11. Contact Us
For privacy concerns:
- Email: {{email}}
- Mail: {{company}} Privacy Office, {{address}}
{{company}} is more than a fashion brand—it’s a guardian of your trust. By blending cutting-edge technology with timeless values, we ensure your data is as cherished as the garments we create.
This policy aligns with our mission to lead with integrity in fashion’s digital age. ?✨